Wibiya Raises 2$ million from Primera Capital
Wibiya, that provides a rich website toolbar, raised $2 million from Primera Capital. The funds will go towards further development of its Wibar and towards creating new products.
The early investments were quite modest – 500K, that came from Yossi Vardi, Oded Vardi and Jeff Pulvar. This new funding, 4 times the initial investments, will give a big boost to the company, that launched its product only a few months ago.
San Francisco based Primera Capital,which already invests in Chegg, Cramster and Infolinks, will appoint Oren Zeev to the board of directors.
A month ago, we reported that Wibiya integrated Twitter lists, Web Buzz and Justin TV to its toolbar application inventory. In the news about the funding, Wibiya mentioned that new developments are underway, and hinted about tools for developers and for publishers.
In the Wibiya review, I asked the question of monetization – apart from some Google AdSense banners inside the Who’s Online application, no other monetization options were visible.
Will Wibiya introduce some kind of advertising scheme for publishers? With the new funds, many monetization options can be explored.
Read more about Wibiya in The Wadi Index.
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Author: YohayElam
Yohay Elam is a problogger, with Forex Crunch being his primary site. Yohay belongs to the founding generation of Israeli political group blog Black Labor, a writer in the The Networking Blog and maintains his personal bi-lingual blog. Before becoming a problogger, Yohay worked as a programmer in various Israeli startups such as Metacafe.
2 Comments
2010-04-23
08:54:56
Wibiya Raises 2$ million from Primera Capital | @yohay http://bit.ly/9xSQ3K #thewadi #israel @wibiya
This comment was originally posted on Twitter
2010-06-14
10:56:40
[...] of the monetizing option, Wibiya may begin justifying the trust it got by investors in April (Wibiya raised $2 million), and may add more value to the [...]
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