eXelate

Website: http://www.exelate.com

Contact Person: Uriah Av-Ron

Abstract: EXelate's founding was really driven by our belief that, simply put, "data is the next media". Data has the power to create valuable relationships between consumers, advertisers and publishers by delivering a more powerful and effective advertising experience. The information about a user is just as important as where that user is interacting with an ad, and therefore is on equal standing regarding impact and value as media. Our CEO and founder, Iri Zohar, saw this in 2006 after building and selling an ad network and realizing the gap between delivery and performance that data could fill. He, along with our CTO, Elad Efraim, have spent the last 2 years building out our patent-pending data segmentation system to put data on the same footing as media in the eyes of ad buyers and sellers. ex

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