ClickTale ‘Loses’ User IPs To Assure Their Privacy

in News by David Miron — November 10, 2010 at 4:01 pm | 0 comments

Customer Experience specialists, ClickTale, have announced that they will no longer be keeping IP addresses for the web users they have studied. The company posted their “IP Free Tracking” Pledge on the corporate blog last Monday. The change comes in light of pending European legislation that will apparently affect services that store user’s IPs.

ClickTale offers a hosted service that allows its users to track customer on-site behavior. Tracking is so comprehensive that the service can even create a video clip of any visit to its user’s site, the video can show where visitors looked, where they clicked, and how far down they scrolled on each page they visited. ClickTale analyzes every kind of interaction site visitors engage, or not, engage in. The ClickTale site offers an illuminating 1 minute tour of their service.

IP addresses have been the focus of heated legislative battles for the past several years. At the heart of the debate is the question whether IP addresses constitute identifiable data which could lead to the physical address of a web user. Recent data privacy related scandals have brought the debate in the limelight, most notably when German legislatures attempted to block Google from keeping its user’s IPs, behavior the company has become notorious for. ClickTale mentions this in the post regarding their own decision, “From November 21st, ClickTale will no longer store visitors’ IP addresses.”

Website: http://www.clicktale.com
Abstract: ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. ClickTale tracks every mouse move,...  
Read more about clicktale in The Wadi Index.

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Author: DavidMiron

David Miron is a Social Media Maven, and Content Curator. He has been following the internet closely since it was measured in Bauds, and has worked for Soluto, Erayo, and Channel 2 News. In the more distant past David was the proud founder, and owner of New York's biggest motorcycle dealership, Cycle Therapy.