Mybrandz Fans Brand: A Big Brother Test Case
So, you’ve gone and sunk money into a Facebook campaign that has brought tens of thousands of visitors to your fan page, so what, haven’t you heard that...
Will Interactive Video Clips Make It Big?
Interactive video clips are not a new phenomenon, we’ve seen several examples lately. A recent aids awareness interactive campaign, (Hebrew) funded by the...
Hilarious: Angry Birds As The Palestinian-Israeli Conflict (Video)
On a lighter note – Angry Birds, the feverishly popular iPhone app has made its way into the heart of the historical territorial conflict between Israel and...
Julia Roberts, Israel and the FinTech 100
Each year,the financial technology industry releases its very own version of People Magazine’s “100 Most Beautiful People List,” aptly titled the FinTech 100. ...
Is Israeli Technology Poised To Lead The Over The Top TV Revolution?
Television is definitely not what it used to be. As a kid I remember waiting all week to get up early Saturday morning, so I could catch the Bugs Bunny Road Runner...
Lawyers? We don`t need no lawyers
Or do you? CC-by-NC Claire Dancer A typical Israeli start-up company is often composed of a group of three to five people. Sometimes they are long time friends who...
6 Reasons to Work in Startups
Following our article debunking the myth of bigger companies being more secure, here are 6 reasons to work in startups. Some may surprise you. Less bureaucracy:...
Metacafe Movies trailers – A Return to Web 1.0?
Metacafe, one of the world’s largest video sharing sites, launched a new section for movie trailers, that will include existing trailers in addition to restricted...
Laying Off – The Israeli Way
Israeli and American cultures differ in many ways. These differences are best felt in hard times – when a company fires people. Here’s how it looks on...
Big Companies are safe? Think again
Many workers in the Israeli hi-tech industry tend to think that a job in a big company is more secure. Recent years and recent events such as the layoffs in 888Holdings...






