Answers.com partners with Tweetup, “Adsense for Twitter”
Answers.com partnered with Bill Gross’ new Twitter search engine, Tweetup, to place a Tweetup search box at the bottom of WikiAnswers pages.
Tweetup, a so called AdSense for Twitter, is hoping to cash in on the microblogging site’s stream of 600 tweets per second by filtering them. TweetUp allows people to bid on keywords that can move up tweets in search results.
Advertisers will eventually be able to bid in three ways: by impression, by new follower, or by click through to an end URL. Right now bids are by impression only. The platform combines a bid-based marketplace with an algorithm-that considers the popularity, relevance and influence of tweets and tweeters.
The system aims to increase the number of followers and improve the quality of Twitter searches by bringing the best tweets up to the top of search results.
The algorithm includes the tweet’s author, number of followers, influence score, how often the tweet gets retweeted, CTR on the Bit.ly link, and the amount the person bids for that tweet to spread it across the Internet.
The keyword could cost 1 cent per impression for a tweet to boost it on a particular keyword. If the tweet lacks relevance, influence, popularity or other triggers in the algorithm, no bid will become high enough to boost it to the top. TweetUp search will work alongside Twitter’s organic search to provide a variety of results.
Gross – founder of the IdeaLab incubator, where TweetUp is based – founded Goto.com and renamed Overture Services, bought by Yahoo for $1.6 billion in 2003. Gross’ new venture is funded by Index Ventures (an investor in Skype, last.fm, Myheritage and Playfish), betaworks (investor in Twitter, TweetDeck, Bit.ly), Revolution LLC (founded by Steve Case, investor in Zipcar, LivingSocial, Everyday Health), First Round Capital (investor in Mint.com, StumbleUpon, CoTweet), Jason Calacanis (founder of Mahalo) and Jeff Jarvis (founder of BuzzMachine).
Answers.com will place a Tweetup search box at the bottom of WikiAnswers pages.
Read more about Answers.com on TheWadi’s company index.
More posts by Gal Mor »
Author: GalMor
Gal Mor and the Israeli internet industry go hand in hand from the very beginning. Gal was chief editor at ynet.co.il Computers Channel for five years and content manager on site. Gal is a now a strategic consultant for new media content and owner of the influencive blog: holesinthenet.co.il
3 Comments
2010-04-19
17:17:30
Answers.com partners with Tweetup, “Adsense for Twitter” | by @galm http://bit.ly/a9uD0a #thewadi #israel @@answersdotcom
This comment was originally posted on Twitter
2010-04-19
19:13:23
Answers.com partners with Tweetup, “Adsense for Twitter” http://bit.ly/cJtQ4s
This comment was originally posted on Twitter
2010-04-23
13:57:04
[...] Lately Answers.com partnered with Tweetup, Bill Gross’ new Twitter search engine, to place a Tweetup search box at the bottom of WikiAnswers pages. [...]
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